By Douglas Martin
(New York Times) Pete Fornatale, a disc jockey who helped usher in a musical alternative to Top 40 AM radio in New York in the late 1960s and early 1970s, presenting progressive rock and long album tracks that AM stations wouldn’t touch and helping to give WNEW a major presence on the still-young FM dial, died on Thursday in Manhattan. He was 66.
The cause was complications of a stroke, his son Mark said.
FM radio had been around for a while but did not come of age until the 1960s, when, amid the whirlwind of a growing counterculture, the federal government mandated that FM stations carry different programming from that of their sister AM bands. Enterprising D.J.’s grasped the chance to play longer, fresher, rarer music and give voice to the roiling political and social issues of the day.
Mr. Fornatale was at the forefront of the FM revolution, along with WNEW-FM colleagues like Scott Muni, Rosko, Vin Scelsa, Dennis Elsas, Jonathan Schwartz and Alison Steele (who called herself “the Nightbird”). They played long versions of songs, and sometimes entire albums, and talked to their audiences in a conversational tone very different from the hard-sell approach of their AM counterparts.
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